Today, Strategic Customer Relationship Management (CRM) is playing a key role in the establishment and success of any business. A company’s CRM Solution must support their customers, the marketplace, multiple technologies and corporate marketing functions in an integrated and intelligent way. It is the incorporation of AI, across all of Salesforce’s offerings that are making this view a reality. When CRM is integrated with the inclusion of financial applications, ERP, eCommerce, ACH/CC Payment Gateways, POS Solutions, Customer Portals and databases in a hub/spoke model, you have an integrated and intelligent environment to support and manage your customers.
